Copywriting Zen

Simplify Your Marketing with Zen

Our method works. How? We remove barriers for your buyers with clear, persuasive writing—and a touch of Zen. Let us guide you along the path of success and transform your business today.

Copywriting Zen's Mission

Our Approach

Your audience is made of real people, not faceless targets. Speak to them that way. We help you cut through the noise and make meaningful connections with copy that removes barriers to the sale—whether that means selling your product, service, or idea. It’s a more holistic (and realistic) way to sell that we call a Zen approach to marketing.

We love learning. And that includes learning about you. From buttoned-downed brands to those who like to push the creative envelope, we’re genuinely curious about what you do and appreciate the chance to work with you. Now, let’s get this party started.

Who We Are

When you work with us, you have partners who understand not only how marketing works, but how marketing departments work. That comes from our experience as an in-house copywriter (Joseph) and a creative working in digital media (Johanna). We understand what you need—and the fast-paced environment you work in.

We’re subject matter experts within the niches of finance, insurance, real estate, technology, art, and travel, but our main focus is on writing. How to do it better. How to be more attuned to your audience so you can engage them better. Whatever your niche, and whether you sell in the B2C or B2B spaces, we speak your language—assuming that language involves effective writing.

Copywriting Zen's Mission

Joseph Zender

Copywriting Zen

Marketing Meditations

Thoughts on how to improve your thinking, your writing, your marketing, and maybe even your life.

How to reel in your viewers

How to Reel In Your Viewers

Now you’re ready to start reeling in your viewers with a story, showing them their need for your particular product or service. 

The Central Topic

The Central Topic of Your Video

Now we’re going to start crafting what marketers call the “Big Hook.” This statement should take about 20 seconds to deliver, focusing on the central topic of your video.