The final step is your closing call to action asking your viewers to do something you want them to do. 

Now you’re ready to start reeling in your viewers with a story, showing them their need for your particular product or service. 

Now we’re going to start crafting what marketers call the “Big Hook.” This statement should take about 20 seconds to deliver, focusing on the central topic of your video. 

The single-most important question to ask yourself during this phase of your script is this: what’s the problem you’re solving with this piece of content?

What’s the value you bring to your audience? How can you tell your prospects why they’ll benefit from doing business with you rather than your competition? When answering this, avoid slogans and buzzwords. And remember, if you need my help crafting the perfect bold statement, I’m at your service.

If you want to build a successful social media presence, merely accumulating more followers is not the answer. To increase your reach and influence, you also need a content strategy that encompasses storytelling via video.

I’m going to help you learn how to reach the right people on the right social network so you can get better results. To do this, we’re going to reference the platform’s respective audience tools before we start working with content creation.

Do you want to learn how to write engaging scripts for videos that get results?

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